As supermarkets increasingly offer different product ranges, there is a tendency towards a visual division, the "shop-in-shop" principle. Individual product groups, such as drugstore products, textiles, or wine and specialties, are staged to match the products. Lighting in different light colours and intensities creates a visual separation that offers customers orientation, and also enhances the attractiveness of the respective product range.
In lighting design for convenience products, less emphasis is placed on ambient lighting and more on accent lighting. Swivelling downlights in the peripheral areas set visual limits while accentuating goods when running parallel to the shelves. Light distribution matched to the shelf arrangement also supports the rapid location of desired product ranges. The aim is to focus on the products and have the aisles fade into the background.
Finally, a lighting concept that relies on selective highlighting is more economical, as fewer luminaires are needed than in wide-area lighting solutions. Specialised shop spotlights, such as SQUADRO, work with high-precision light points to provide the greatest possible output with minimum energy consumption. With the right light, convenience goods are attractively presented. Warm light colours for cosmetics, for example, evoke associations with spas and wellness areas; cool lighting similar to daylight, however, makes garden furniture and electronic equipment appear appealing. And Mediterranean delicacies in a darkened area with brilliant light accents are reminiscent of a visit to a gourmet restaurant.
Selling fresh produce is both a risk and an opportunity for supermarket operators. The products’ short shelf life requires that they sell quickly. However, due to their attractive presentation, usually already at the store’s entrance area, customers most often reach for them spontaneously. The prerequisite for this is the appealing and appetising presentation of the goods.
A finely differentiated lighting concept is needed to best showcase vegetables, fruit, and delicatessen products. Optimised lighting emphasises the products' naturally inherent colour and makes them appear particularly fresh, authentic, and appetising. Baked goods, fruit and vegetables, cheese, meat and fish, for example, all require tailored lighting with different light colours and intensities. For fresh meat and prepared meat products, the light should have a good red rendering, while fish and cheese tend to be illuminated in cool colours, and bakery products in warm, golden tones. As animal products are particularly sensitive to heat and light, modern LED solutions with low radiant heat are used. This ensures their freshness and reduces the counter's required cooling capacity. Specialised shop spotlights, such as the energy-efficient SQUADRO 6-in-1 spotlight, achieve a particularly brilliant presentation of goods thanks to their highly accurate, precisely adjustable light control. They intensify the colour contrasts of fresh food and are glare-free in all directions to make shopping pleasant and inspiring for customers.
One luminaire, six strengths. SQUADRO bundles all the advantages of conventional retail lighting solutions in one package. The spotlights are completely longitudinally and transversely glare-free, and focus direct light onto the goods - even in the depths of the shelves. This delivers a robust product presentation and improves the customer's attention and orientation. Thanks to the light distribution in the room, no additional light source is required for basic lighting.
The highest illuminance is on the upper two presentation levels
Highlights on the goods create a brilliant staging.
Directed light creates accents on billboards and subjects.
The high depth effect gives food high colour contrasts and attractiveness.
Transverse glare control additionally prevents glare from any viewing direction.
Due to longitudinal glare control, the lighting system is barely perceptible to the customer in the direction of the aisle.
