Calvin Klein Paris

Sensual store design

The new store of the American B2B subsidiary Calvin Klein has been fitted out with the new Chalk design concept and offers an impressive brand experience right on one of the world's most famous fashion boulevards: the Champs-Élysées in Paris. With 600 square metres on three floors, the store establishes the Calvin Klein brand in the heart of the city and presents its entire lifestyle range to customers.

Purist backdrop

The new store of the American PVH subsidiary Calvin Klein was equipped with the new Chalk design concept and offers an impressive brand experience directly on one of the most famous fashion boulevards in the world: the Champs-Élysées in Paris. With 600 square metres on three floors, the store establishes the Calvin Klein brand in the heart of the city and presents its entire lifestyle range to customers.

Almost invisible – maximum effect

SPIO highlights the modern, minimalist and sensual store design and enables a special customer experience through effective yet unobtrusive lighting. The selected light accentuates the contemporary surfaces and monochrome colour palettes. Inviting changing rooms with wooden accents and structured carpets, as well as the soft lighting with spotlights in a colour temperature of 3500 K, ensure a pleasant and high-quality ambience. The flagship store on the Champs-Élysées embodies everything Calvin Klein stands for, creating an environment that inspires customers and encourages them to experience the Calvin Klein lifestyle, not only through its products but also through its aesthetics.